Ogeyemi Ogede, known as Chameleon, a graduate of Banking and Finance from Olabisi Onabanjo University, has described the Fuji and Juju music industry as a “dying industry” that needs urgent attention for survival and growth. He noted that the promotion of Fuji and Juju is very low and it requires attention from the celebrities of the industry.
Ogeyemi Chameleon pointed this out in a press conference organized to launch his new album “Chemeleon Joker”, which is set to reflect the Nigerian society at large and the plight of upcoming Fuji and Juju artistes and their struggle in the new Nigerian society of technology and media; a society where Hip-Hop has taken a lead role.
Ogeyemi, a fast rising musician said “the Fuji and Juju sectors in the music industry are not presently attracting enough audience in Nigeria of today. As original and indigenous as the genres are to the Yoruba people, we are supposed to give attention to a popular cultural tool; a tool that reflects the society in a realistic manner.
He said, “the problem started when the celebrities in the Fuji and Juju sectors of the industry refused to have record labels to promote young artistes. We have started having cases where leading figures in Fuji promote upcoming Hip-hop artistes. Why? They all want to make money. Money should not be the centre of everything. We should not expect Olamide or Wizkid to leave young Hip-Hop artists to promote Fuji or Juju.
“Apart from King Sunny Ade and Sir Shina Peters as examples in the Juju sector, how many celebrities, can we point to in the Juju sector shacking up the world? It is time for people like them to use their platforms to encourage the younger generation. At least for the sake of humanity and posterity of the Yoruba culture”.
“Taking about Olamide, without him we could not have known Lil Kesh and Adekunle Gold today. I’m sure, they will all owe him immortal gratitude. Let Sir Shina Peters sign and promote upcoming Juju artists. We don’t want to have situation whereby nobody will be left in the industry”.
“In my recent slum-tour, I discovered Fuji music is populated with millions of upcoming artistes in Ibadan and Lagos alone but where is the support coming from? Human development is a give and take venture. Every party takes home something, both the promoters and the artists”.
“We know that Hip-hop artists perform in birthday and wedding ceremonies, very soon they will perform in burial ceremonies, mark my words. Not to have this in our society, there is need to start promoting upcoming artists in the Juju and Fuji sectors of the industry”.
“Having performed in London several times; I discovered so many problems facing the industry in Nigeria, as I said mentorship. This is the reason I have young artistes I am indebted to as regards the promotion of indigenous music in Nigeria. We must all work hard not to allow the indigenous genres to go to extinction”, He concluded.